Best Practices for Implementing Live-Action Gamification in Pro Sports

Live-action gamification has become an essential tool for sports teams looking to enhance fan engagement and grow their fanbase. For those looking to adopt this strategy, the key is to offer games that appeal to both casual and avid fans. One of the best ways to do this is through easy-to-understand, real-time games like Bingo or Pick 3.

Sideline Sports has worked with more than 40 professional teams, including the Toronto Blue Jays and the Minnesota Twins, to deliver seamless, live-action games that integrate with team apps. By using real-time data from league stats APIs, fans can interact with the game in sync with the live broadcast. Sponsor activation is critical for success; by offering branded rewards like single-use coupons and experiences, as seen with Cincinnati Reds Pick 3 in partnership with Dunkin’, teams can boost both fan interaction and brand exposure​​.