How Pick 3 Strengthens the Fan-Athlete Connection

One of the most unique aspects of live-action gamification is its ability to deepen the fan-athlete connection. With Sideline Sports’ Pick 3, fans choose three players to follow throughout the game, earning points based on their performance. This not only makes the game more interactive but also introduces fans to athletes they may not know as well​.

Incorporating digital player cards, which include stats, bios, and fun facts, adds another layer of engagement. Fans become more invested in the players, which in turn strengthens their connection to the team. For marketers, this opens up opportunities for targeted advertising based on the players fans select most often, allowing for personalized marketing campaigns​.