How Gamification Drives Fan Engagement at Sports Events

Fan engagement is no longer limited to cheering from the stands—today's fans want interactive, real-time experiences that make them part of the action. Sideline Sports’ suite of gamification products, including Pick 3 and Intuition, offers sports teams a unique way to keep fans engaged for the entire duration of the game. These games aren’t just for the die-hards; they’re designed with the casual fan in mind, allowing anyone to jump in and play​​.

For example, during the Chicago Bears Pick ‘Em game, powered by Intuition, fans answer live-action questions based on the game in progress. This keeps fans glued to every play, offering opportunities for brands like BetRivers to get in front of a highly engaged audience. Best practices in gamification include keeping the gameplay simple, offering valuable rewards, and using in-game messaging to highlight brand sponsors​.