Using Live-Action Gamification to Boost Sponsor Activation

Incorporating sponsor activation into live-action gamification is a win-win for teams and brands. Sideline Sports’ products, such as Pick 3 and Intuition, offer multiple touchpoints for brand messaging. Whether it’s through splash screens, in-game banners, or prize offers like single-use coupons, sponsors gain maximum exposure throughout the game​​.

For instance, during Chicago Bears Bingo, sponsored by PNC, branded messages were displayed on every screen, and winners received single-use codes to redeem at the Bears Pro Shop. This is one of the best practices for boosting in-game revenue: providing fans with rewards that encourage them to engage with the sponsor's product or service. By linking brand activation directly to fan participation, teams can increase traffic to partner stores and websites​.