Driving In-Game Revenue Through Sports Gamification

Live-action gamification isn’t just about fan engagement—it’s also a powerful tool for driving in-game revenue. By offering fans the chance to win prizes, like single-use coupons or team merchandise, sports teams can generate additional income streams. Sideline Sports’ products, like Bingo and Pick 3, offer customizable prizing options that appeal to both casual and avid fans​​.

Best practices include incorporating prizes that drive fans to physical locations, such as in-store coupons, or experiences like VIP events. During the Philadelphia Phillies Pick 3, presented by Citizens, fans earned points throughout the game, with top scorers receiving autographed merchandise or special team experiences. This creates a loop of engagement where fans are rewarded for participating while sponsors benefit from increased brand loyalty and traffic​​.