Chicago Bears and BetRivers: Betting on Engagement with Pick ‘Em

The Chicago Bears took a bold step in fan engagement with their Pick 'Em game, powered by Sideline’s Intuition platform. Designed for casual fans, the game uses live-action questions tied to the on-field performance, ensuring real-time interaction during the game. In partnership with BetRivers, Bears fans not only enjoy the thrill of the game but also have chances to win single-use coupons for team merchandise or other prizes, enhancing fan loyalty and driving retail traffic​.

This game doesn't just appeal to fantasy sports enthusiasts—it’s for anyone watching the game, from die-hard Bears fans to someone attending their first football game. By integrating sponsors and delivering branded messages throughout the experience, the game also offers extensive brand exposure​.