The Power of Gamification in MLB: Engaging Fans One Play at a Time

In today's sports landscape, the challenge isn't just attracting fans—it's keeping them engaged for the long haul. MLB teams have found tremendous success with live-action gamification, particularly through interactive games like MLB Bingo in the MLB App. Sideline Sports' partnership with the league has enabled real-time, play-along experiences that reward fans for following the game more closely. By offering single-use coupons, like those used in the Toronto Blue Jays Bingo, sponsored by Sobeys, teams can drive engagement and in-store traffic.

Not only does this gamification appeal to avid fans, but it's also perfect for casual followers, offering easy entry into the game without requiring deep knowledge of baseball stats. Our integration with the league's stats API ensures seamless automation, making participation effortless while keeping fans connected for the entire duration of the game​​.