Toronto Blue Jays Bingo: Gamification Hits a Home Run

Sideline Sports' collaboration with the Toronto Blue Jays and Sobeys has turned watching baseball into an interactive experience through Blue Jays Bingo. Fans can play along in real-time, earning points as game events unfold, like home runs or double plays. With each win pattern, fans are exposed to branded messages from partners like Sobeys, with prizes ranging from discounts at local stores to team merchandise​.

Gamification like this not only drives fan engagement but also encourages fans to keep watching. Whether playing from home or in the stadium, the game enhances the viewing experience, making every pitch and swing more exciting by turning them into opportunities to win​.