NFL Draft Gamification: Turning Picks into Prizes

NFL fans are known for their enthusiasm, and gamification takes that excitement to the next level. During the NFL Draft, Sideline Sports introduced NFL Draft Bingo through the NFL app, offering a unique way for fans to stay engaged as each pick was announced. This interactive experience let fans win prizes based on the draft selections, drawing them closer to the action as they compete to hit Bingo.

By integrating sponsor branding and allowing users to win team merchandise or single-use coupons, such as the Chicago Bears Bingo presented by PNC, the product increases brand exposure while keeping fans glued to their screens. And for those more casual fans? Sideline's Pick 3 product offers a simple yet captivating single-game fantasy football experience​​.