twitter

Just a press of a button will do the trick, and your live event will hit Twitter instantly. 

It's called "Project Lightning" and is set to debut this fall. A BuzzFeed report by San Francisco Bureau Chief Mat Honan explains Twitter's decision to add a news element to its site: 

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Quick quiz: what percent of purchasing decisions are influenced by word-of-mouth advertising?  

If you guessed 50%, you're on the money. Which leads us to the power of Twitter, not just before but during an event. Kristi Hines, writing for ticketingtoday.com, offers four quick ways to use Twitter to engage fans while the game is underway:  

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Here are two “single unifying ideas” from the hockey world, courtesy of Mia Pearson, co-founder of North Strategic:  

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