How will Twitter's Project Lightning impact your events?

Just a press of a button will do the trick, and your live event will hit Twitter instantly. 

It's called "Project Lightning" and is set to debut this fall. A BuzzFeed report by San Francisco Bureau Chief Mat Honan explains Twitter's decision to add a news element to its site: 

"On Twitter’s mobile app, there will be a new button in the center of the home row. Press it and you’ll be taken to a screen that will show various events taking place that people are tweeting about. These could be based on prescheduled events . . . breaking news and ongoing events. . . "

Said Twitter's Kevin Weil, qas quoted by Honan: "It’s a brand-new way to look at tweets. . . This is a bold change, not evolutionary.” Added Weil, in the Honan piece: “It’s around anything that’s interesting, . . . It could be current events. It could be breaking news. It could be awards shows or sports. But also cultural events and moments — things around your location and where you are. There’s amazing content, for example, posted to Throwback Thursday every single Thursday. But it’s hard to discover it; you have to work as a user to go and find the best stuff, but [we] can do it easily and can package it richly.”



Add new comment

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.