Just a press of a button will do the trick, and your live event will hit Twitter instantly. 

It's called "Project Lightning" and is set to debut this fall. A BuzzFeed report by San Francisco Bureau Chief Mat Honan explains Twitter's decision to add a news element to its site: 


Quick quiz: what percent of purchasing decisions are influenced by word-of-mouth advertising?  

If you guessed 50%, you're on the money. Which leads us to the power of Twitter, not just before but during an event. Kristi Hines, writing for, offers four quick ways to use Twitter to engage fans while the game is underway:  


A recent study conducted by the National Association of Collegiate Marketing Administrators (NACMA) and the Warsaw Sports Marketing Center at Oregon delved into ways to get fans — students, in particular — to the stadium this fall and KEEP THEM THERE until the clock hits zero.

The study shared a host of stats, among them this poignant reminder: your social media presence makes a difference. Some numbers:  


Apparently, it’s Verizon. That’s the ready conclusion from a series of tests by RootMetrics, which conducted a series of in-game tests at four NBA arenas earlier this year (see stats below).

In each of the four NBA arenas (Heat, Bucks, Bulls and Lakers), RootMetrics tested for reception, reliability, and speed. Verizon swept the podium. Here are the numbers*, as reported by (note: DAS stands for Distributed Antenna System):


Looking for some fresh promotional ideas?  Or old standbys that you’ve long forgotten about? 

Here are three: 

•    Second Mascot. This week the Champion City Kings of Springfield, OH added a second mascot to its lineup: Softpaw (we trust, of course, that she’s left handed).  As obvious as it sounds, you don’t typically see two mascots roaming the yard. Solid idea (and light on the pocketbook). 


As the average age of sports fans creeps North (a persistent worry for the nation’s heralded sports), it’s worth a look at the numbers. The take-away, of course, is that consistent efforts will continue to bring young fans into the sport. Some noteworthy stats: 

Average fan age: 
•    NBA: 37 years old (holding steady over the last decade)
•    NFL: 45 years old
•    MLB: 53 years old (it was 44 years old in 1991)
•    NHL: 42 years old
•    MLS: 37 years old

Here are two “single unifying ideas” from the hockey world, courtesy of Mia Pearson, co-founder of North Strategic:  


The stats don’t lie. More than 40% of social users surveyed said that they feel annoyed with social media posts and, as a result, plan to cut back their time on networking sites.

What to do?  Freshen up our posts, to make sure we’re not delivering tired and worn out messages.  For ideas, we turned to which compiled 50 ways to engage. Here are 5 for your review: 


A new study reports that 32% of sports fans now enjoy watching live sports on their mobile device, a sharp increase from 20% just five years ago. The Sports & Technology study, commissioned by the Consumer Electronics Assn., finds that TV, of course, remains the #1 method for “consuming” sports (90%), while 40% of sports fans say that in the last year they’ve used a computer, tablet or smartphone to view/listen to sports.  Facebook and Twitter also play a role, with 19% of sports fans saying they’ve “consumed” sports content on one of these social media sites in the last year.  



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